Partnership
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Partnership - Official Home of Falls Creek Alpine Resort
| Falls Creek Resort Management 2011 Advertising Partnerships |
Additional Information |
The following is additional information with terms and inclusions for fallscreek.com.au 2011 website partnership options - given as a supplement to the 2011 Advertising Prospectus. |
| 1) Pages |
| Indicates the maximum number of individual pages allowed to each website form. Standard configuration (Bronze members) will comprise of home page, rates page and booking/enquiry page. |
| 2) Copy |
| Refers to the maximum number of words allowable in the text on each individual page. Each page assigned can have copy to this limit. |
| 3) Images |
| Refers to the maximum number of images allowed on each individual page. All membership options allow for an additional single mast-head image at the top of the page. In the content, Bronze members may display a single image per page, Silver members are allowed two images and Gold memberships are flexible in the number of images allowed, provided it does not impede the page’s ability to load in a timely fashion. Content mages should be 72dpi and no larger than 300 x 400px. |
| 4) Contact details |
| Includes Business name, phone and fax numbers, physical address and static text web address (not a clickable link)Includes Business name, phone and fax numbers, physical address and static text web address (not a clickable link) |
| 5) Email Hyperlink |
| Refers to a link within the text which users can click to automatically create an email. |
| 6) Feature Icons |
| Refers to icons displayedwithin the right hand column of homepage indicating which features the accommodation offers. Applies to accommodation mini-sites only. |
| 7) Booking Form |
| An online booking form allowing users to enter details of their booking request and submit directly to the accommodation operator. Applies to accommodation mini-sites only. |
| 8) Enquiry Form |
| An online enquiry form allowing users to enter details of their enquiry and submit directly to the accommodation operator. Applies to accommodation mini-sites only. |
| 9) “Book Now” button |
| Button displayed on operator’s page allowing users to click and make direct bookings with commercial operator, including commercial transactions. |
| 10) Rates Page |
| Displays comprehensive table of operator’s rates across different types of seasons (ie – Peak, Low, Shoulder). Also includes booking terms and conditions as well as option to have rates available for download via PDF. Maximum character limits may apply. |
| 11) Edit/Publish Access |
| Applies for accommodation operators only. Operators are issued a login to the content management system (CMS) allowing access to directly edit and update content of their site, within their partnership subscription limitations, without FCRM publishing approval required. Training and support will be provided by FCRM in the use of the CMS and operators are encouraged to manage their own updates. Editorial controls will apply and certain content may be edited or removed at the discretion of FCRM as stipulated in the prospectus. |
| 12) Operator Website link |
| A live link within the page directing user to operator’s own website. |
| 13) Job Advertising |
| Advertisement displayed on fallscreek.com.au employment section with copy (within reason) and operator logo. Ads will be uploaded by FCRM with provision of copy and operator logo. |
| 14) Winter/Summer advertising |
| Advertisement displayed on fallscreek.com.au specials and packages section with copy (within reason), link to operator mini-site and one image with limits as above. Ads will be uploaded by FCRM with provision of copy and image. |
| 15) Rotating Banner |
| Refers to a 300px x 100px banner which displays in the central position at the bottom of the fallscreek.com.au home page. Banners will rotate amongst other active operator banners (active period 4 weeks) and will link the specials and packages page where operator’s advertisement is displayed. Banners will be designed by FCRM in a predetermined style for consistency with other banners. This advertising option must be used in conjunction with a Winter or Summer advertising option as above. |
| For any further information please contact: FALLS CREEK RESORT MANAGEMENT Marketing Department (03) 5758 1225 nathanfenton@fallscreek.com.au |
